What we learn along the way

Short notes on brands, products, websites and automation. Published when we have something to say.

VisibilityOctober 2026Your guests no longer search only on Google: they ask AI. Here is how to make sure your property is part of the answer.

How to get ChatGPT to recommend your hotel

HospitalityOctober 2026Booking platforms bring volume, but they keep the guest relationship and a commission on every night. Here is how to make your website the channel your guests prefer.

Direct bookings: how your hotel website can take back control

WebsitesOctober 2026Both tools can produce excellent websites. The right question is not which one is best, but which one fits your team, your project and the way your website will live.

Webflow or WordPress: which one for a premium website

BrandingOctober 2026A brand that has grown often ends up wearing an identity that is too small for it. Here are the telltale signs, and the method to evolve your image without losing what makes it recognizable.

Visual identity redesign: when to start and how to get it right

AI & AutomationOctober 2026AI doesn't need a big transformation program to be useful. The fastest gains often come from repetitive tasks your teams still do by hand every week.

Automation and AI in business: where to start, in practice

B2BOctober 2026Many B2B websites present the company well, but don't help a buyer move forward. Here is how to turn yours into a sales tool, without losing any elegance.

B2B website: from a showcase to a tool that generates leads

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