The client approached us to design their website, brand identity, and content strategy so that users will understand the mission of TOQQA and invest in the intuitive platform the company offers.
Market research revealed a massive segment that has been left behind as society progresses to a cashless, digital system. UX was implemented to address the needs and assumptions of the sector.
UX data informed the UI design direction which catered to the tech illiterate found in the lower socioeconomic communities as well as remaining appealing to a wider demographic of users in the region.
TOQQA aims to empower the Micro-Small Enterprises (MSEs) around the world by providing digital connectivity, to enable and expand opportunities.
Market research revealed a massive segment that has been left behind as society progresses to a cashless, digital system. Usability tests informed the UI design direction and ensuring ease of use for the tech illiterate found in the lower socioeconomic locations and communities as well as remaining appealing to a wider demographic of users in the Asia-Pacific region.
The initial prototype was taken through design sprints based on the discovery of a huge segment in the MSE market that desperately needed better opportunities to participate in global value chains.
We worked closely with TOQQA in creating a brand identity that would link all the moving bits together into a cohesive brand story.
The kick off meeting is made up of
business people, product people and anyone else that has an accountability to the project, collaborating in finding problems and solutions. Read more...
My Ketamine Home provides a clinical at-home oral Ketamine Program to combat depression, anxiety, and trauma. We worked with MKH to improve their website UX. Read more...