FEATURED CASE STUDY

TOQQA Super app

The Super App solution for B2B provides micro-small entrepreneurs with a low-cost way to manage their commercial operations and access other services on the platform.

1.

BRAND IDENTITY

The client approached us to design their website, brand identity, and content strategy so that users will understand the mission of TOQQA and invest in the intuitive platform the company offers.

2.

UX RESEARCH

Market research revealed a massive segment that has been left behind as society progresses to a cashless, digital system. UX was implemented to address the needs and assumptions of the sector.

3.

UI DESIGN

UX data informed the UI design direction which catered to the tech illiterate found in the lower socioeconomic communities as well as remaining appealing to a wider demographic of users in the region.

TOQQA Global Identity & User Interface Design

TOQQA aims to empower the Micro-Small Enterprises (MSEs) around the world by providing digital connectivity, to enable and expand opportunities.

Market research revealed a massive segment that has been left behind as society progresses to a cashless, digital system. Usability tests informed the UI design direction and ensuring ease of use for the tech illiterate found in the lower socioeconomic locations and communities as well as remaining appealing to a wider demographic of users in the Asia-Pacific region.

Intuitive UI / uX

The initial prototype was taken through design sprints based on the discovery of a huge segment in the MSE market that desperately needed better opportunities to participate in global value chains.

Identity System

We worked closely with TOQQA in creating a brand identity that would link all the moving bits together into a cohesive brand story.

Content Strategy

We wanted to provide potential customers – both B2B and direct – with product and service information that clearly communicated the benefits and compelled them to explore TOQQA further.

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Design your uI with oDi7

We validate the User Experience then we dig in to the details, meticulously designing beautiful, intuitive interfaces that are easy-to-understand and even easier to use.